I have a confession to make.  I made my old logo in 10 minutes in Photoshop back in 2009.  Honestly, I had no idea what I was doing, or what text leading or kerning meant.

 

 

Last year I realized that I desperately needed a new logo for my blog and began asking friends of mine for help.  My friend Brittan Pittman came up with the original concept for this logo in around 10 minutes and it looked amazing.  I really like how it blends the W for Who and the M for Matt together, while still providing separation.  After Brittan came up with the concept, I sent it over to my friends at Creative New World and they finalized the look.  I was really looking for a logo that related well with my logo for my production company FilmStrong Productions, but that also stood well on its own.  This would mean keeping with the same color palette as FilmStrong, but making sure everything else about the logo was unique.

 

 

This logo is great in that it also gives me two options when branding.  I can use it with the circle, and without.  Both options give me creative control that I didn’t have before.  Depending on whether I am using business cards or logos on a website, having a circular or rectangular logo option is important.

 

 

 

 

 

 

 

 

 

 

Please let me know what you think of my new logo in the comments, and expect more videos in the coming weeks.